Our Story

Two Sisters. Two Cities. One Dream.

We’re two sisters who may live in different cities in Australia, but the distance has only strengthened our bond over the years. Every day we call each other – sometimes to share big life updates, other times to laugh about something silly or seek comfort after a long day. We have remained each other’s closest confidantes.

This daily ritual of connection across cities is the heartbeat of our relationship, a testament to an unbreakable sisterhood built on love, trust, and understanding. Out of that connection came a shared dream: to create something meaningful together. Something that could stand the test of time. Something that would uplift women everywhere.

That dream became Florence Eve.

Florence Eve isn’t just a brand. It’s a celebration of womanhood in all its forms – messy, magical, powerful and evolving. We believe every woman deserves to feel confident, beautiful, and deeply herself, no matter where she is on her journey. Whether you're building your career, raising a family, rediscovering yourself, or doing all of it at once – we're here for you.

With timeless style, purposeful design, and the power of sisterhood at its core, Florence Eve is our enduring gift to women at every stage of life.

Thank you for being part of our story.

We’re so glad you’re here.

With love,
The Sisters behind Florence Eve